The pandemic has significantly changed the way buyers and sellers interact. Customer behavior has changed, and digital interactions have become the norm. Sales now needs marketing’s support more...
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
Account-based marketing (ABM) continues to go from strength to strength, delivering results that traditional B2B marketing techniques cannot. B2B marketers now place ABM front and center when...
Account-based marketing (ABM) is a powerful tool that can help you identify, develop, and engage continuously with all your customers and give them a personalized experience with your company....
In the final blog of our blog writing series, we wrap up by looking at choosing what to write about, and how to integrate storytelling techniques into your blogs to make them more compelling. 1....
Continuing our blog writing series, we take a look at four of the most popular blog story structures that you can use. We examine inverted pyramid, interviews, how-to, and list-based posts in...
In today’s attention economy, you have seconds to convince readers to pay attention to your writing. First, you need an attention-grabbing title, such as “Eight rules for writing better blogs”, once...
The pandemic has significantly changed the way buyers and sellers interact. Customer behavior has changed, and digital interactions have become the norm. Sales now needs marketing’s support more...
Pandemics don’t carry passports. Crop failure, extreme weather patterns and the coronavirus are bigger than political or administrative borders. Walls won’t protect you. Walls are tempting, of...
My email and social media feed is full of companies using the Coronavirus crisis to champion their collaboration, conferencing or task management tools that enable people to work from home. There's...
So how long should a blog be to increase search engine optimization (SEO) and user interaction? The debate on short and punchy versus in-depth, value add continues – but there is some consensus that...
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
White papers are a business-to-business (B2B) marketing staple. But if you do it wrong, you might be doing more harm than good. We take an in-depth look at the pitfalls to avoid. Great white papers...
![Create the ideal white paper in eight weeks [infographic]](https://www.futuritymedia.com/wp-content/uploads/2020/02/Futurity-Whitepaper-Timeline-Graphic-v6-header.jpg)
In 20 years of content creation, we have been asked many times how long it takes to produce a white paper. To help explain the process and typical time required we created this infographic that...
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