Many businesses make the mistake of thinking growth and increased profits only come from new customers. Keeping in regular marketing contact with your existing customers can be much more beneficial than you think.
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business.
Can a marketing agency really be faster, better AND cheaper? We reckon we can
As enterprise technology solutions become increasingly complex, more people outside IT are involved with procurement as either buyers or influencers. What are the implications for content marketing?
It is important to avoid stretching what AI can do and be transparent about its current limitations. Clear communication about AI’s role as an enabler and not as a replacement for human intelligence can build trust in an audience.
Three-quarters of business decision-makers say thought leadership content has prompted them to research services they’d not previously considered. How can you make your thought leadership stand out from the crowd?
Effective thought leadership doesn’t just happen. You might have ideas, but they’re generally just starting points – they need brainstorming, research, hard work, and practical synthesis to turn them into actionable, compelling thought leadership content.
In the second in our series on thought leadership, we look at what stops companies from being a thought leader and what can help them start their journey.
Thought leadership can significantly increase how receptive buyers are to your products and services. But with so much of it around, what does thought leadership actually mean to you?
You have a unique solution that will make a positive difference to the industries you are focused on. How do you get people to listen to you?
Intent data can be a valuable tool that makes your ABM activities more effective. But how do you use it without annoying the people you want to buy from you?
Many businesses make the mistake of thinking growth and increased profits only come from new customers. Keeping in regular marketing contact with your existing customers can be much more beneficial than you think.
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business.
As much as 59% of B2B marketers use intent monitoring tools to support ABM, ahead of things like measurement and reporting tools. What difference can intent data make to your efforts?
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