B2B tech marketers are under pressure to support sales by providing warm leads, buyer intent signals and create “pipeline velocity”. B2B intent data can support that work but only if marketers...
Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...
Three-quarters of business decision-makers and C-level execs say thought leadership content has prompted them to research products or services they’d not previously considered. But 57% of marketers...
Thought leaders are seemingly everywhere, and with good reason – thought leadership can significantly increase how receptive buyers are to your products and services. But with so much of it around,...
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
White papers are a business-to-business (B2B) marketing staple. But if you do it wrong, you might be doing more harm than good. We take an in-depth look at the pitfalls to avoid. Great white papers...
![Create the ideal white paper in eight weeks [infographic]](https://www.futuritymedia.com/wp-content/uploads/2020/02/Futurity-Whitepaper-Timeline-Graphic-v6-header.jpg)
In 20 years of content creation, we have been asked many times how long it takes to produce a white paper. To help explain the process and typical time required we created this infographic that...
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