What we doEducate, influence and nurture technology buyers
We are a B2B content marketing and copywriting agency
Our aim is to help technology and engineering companies communicate more effectively with their target audience. We offer an end-to-end range of content marketing and copywriting services that span planning, creation, and execution. Whether your role is in PR, brand, demand generation, or sales enablement, we can help.
We have a flexible approach to meeting your marketing campaign and content program requirements. To start, we can help you map your sales objectives to customer challenges, develop messaging and create a content plan. Then, we work with your experts to develop and design compelling, useful content for each stage of the customer journey. And if you need help promoting your content, we can build campaign pages, book ads, create emails, and everything a salesperson needs for outreach. But no project is too small: if you need help with a tricky whitepaper, then we are here for you too.
We plan and create a wide range of content formats for different stages of the sales funnel, everything from LinkedIn ad copy to 50-page reports. Our in-house team of experienced business and technology writers ensures we have total control over quality.
- Content planning, audits, messaging, and persona development
- Copywriting blogs, brochures, ebooks, white papers, fact sheets, case studies, scripts
- Targeted assets for ABM or 1-to-few campaigns
- Experienced in dealing with multi-asset campaigns
- Translation services into English
Our design team’s skills include art direction, brand, graphic design, animation, and video production. We work within your brand guidelines to create engaging visual content, whether it’s for sharing on social media or keynote presentations at customer events.
- Creative treatment by an experienced design team
- Alignment with your brand guidelines
- Text-based assets produced in PDF or HTML
- Presentation creation and design
- Data visualizations, diagrams, videos, animations
Our targeted promotional campaigns with measurable results can assist you in reaching your audience effectively. Our digital marketing services include:
- Landing pages for marketing automation
- Email content and templates
- LinkedIn and social media ads and management
- Press release distribution & article placement
- Social selling support
Why quality matters
Compelling content is essential in guiding potential buyers along their B2B purchasing journey. As these cycles get longer and competition for attention increases, you need to influence potential buyers from the very beginning and stay with them until they become customers.
- Getting content cut-through: even if you operate in a niche, your audience is constantly bombarded with information, and you must compete for their attention. Reward your readers with well-written, engaging, on-message delivered through the right channels.
- The challenge of Gen AI: with generative AI tools such as ChatGPT able to create low-quality content on demand, you need to ensure that your content resonates and is accurate. ChatGPT content is flawed and draws on existing content by its very nature. Creating original content is the key to differentiation.
- Working with your team: you need to put more effort into being noticed. An active blogging program will help you get your company noticed and your executives a better profile. You need a dedicated writing team to help you coax stories out of your experts and publish consistently.
- Account-based marketing: content is a vital part of ABM campaigns. It helps educate and nurture your prospects through the buying cycle. We can help you align your content plans with buyer personas and the buying cycle, and help you identify which content formats work best for your specific targets.
Are you in the content doldrums?
Campaign stalled? Audience not engaging? Product experts too busy to support marketing? We can bring back the mojo to your marketing campaigns.
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