What we do

Educate, influence and nurture technology buyers

Turning complex ideas into compelling content

Our aim is to help technology companies communicate more effectively with their target audience. Our content marketing services span content planning, creation, and execution. Whether your role is in PR, brand, demand generation, or sales enablement, we can help.

We have a flexible approach to meeting your marketing campaign and content program requirements. To start, we can help you map your sales objectives to customer challenges, develop messaging and create a content plan. Then, we work with your experts to develop and design compelling, useful content for each stage of the customer journey. And if you need help promoting your content, we can build campaign pages, book ads, create emails, and everything a salesperson needs for outreach. But no project is too small: if you need help with a tricky whitepaper, then we are here for you too.

Services

Content

We plan and create a wide range of content formats for different stages of the sales funnel, everything from LinkedIn ad copy to 50-page reports. Our in-house team of experienced business and technology writers ensures we have total control over quality.

Content planning, audits, messaging, and persona development
Copywriting blogs, brochures, ebooks, white papers, fact sheets, case studies, scripts
Targeted assets for ABM or 1-to-few campaigns
Experienced in dealing with multi-asset campaigns
Translation services into English

Design

Our design team’s skills include art direction, brand, graphic design, animation, and video production. We work within your brand guidelines to create engaging visual content, whether it’s for sharing on social media or keynote presentations at customer events.

Creative treatment by an experienced design team
Alignment with your brand guidelines
Text-based assets produced in PDF or HTML
Presentation creation and design
Data visualizations, diagrams, videos, animations

Promotion

Our targeted promotional campaigns with measurable results can assist you in reaching your audience effectively. Our digital marketing services include:

Landing pages for marketing automation
Email content and templates
LinkedIn and social media ads and management
Press release distribution & article placement
Social selling support

Technology is transforming every industry

Digital technologies are transforming all industries, helping them improve efficiencies, drive innovation, reduce costs, and ensure security. Buyers want to hear how technology can help them improve their business outcomes. However, the ecosystem involved in providing and delivering these solutions is complex, and communicating your message effectively to your target audience isn’t easy.

Futurity has many years of experience helping telcos, service providers, digital integrators, and equipment vendors communicate the benefits of their solutions to customers and prospects. We can help you create compelling marketing content that effectively conveys your message in their industry’s language and focuses on their business challenges rather than technology.

Why quality matters

Compelling content is essential in guiding potential buyers along their B2B purchasing journey. As these cycles get longer and competition for attention increases, you need to influence potential buyers from the very beginning and stay with them until they become customers.

Getting content cut-through: even if you operate in a niche, your audience is constantly bombarded with information, and you must compete for their attention. Reward your readers with well-written, engaging, on-message delivered through the right channels.

The challenge of Gen AI: with generative AI tools such as ChatGPT able to create low-quality content on demand, you need to ensure that your content resonates and is accurate. ChatGPT content is flawed and draws on existing content by its very nature. Creating original content is the key to differentiation.

Working with your team: you need to put more effort into being noticed. An active blogging program will help you get your company noticed and your executives a better profile. You need a dedicated writing team to help you coax stories out of your experts and publish consistently.

Account-based marketing: content is a vital part of ABM campaigns. It helps educate and nurture your prospects through the buying cycle. We can help you align your content plans with buyer personas and the buying cycle, and help you identify which content formats work best for your specific targets.