Industries
Educate, influence and nurture technology buyersTechnology is transforming every industry
Digital technologies are transforming all industries, helping them improve efficiencies, drive innovation, reduce costs, and ensure security. Buyers want to hear how technology can help them improve their business outcomes. However, the ecosystem involved in providing and delivering these solutions is complex, and communicating your message effectively to your target audience isn’t easy.
Futurity has many years of experience helping telcos, service providers, digital integrators, and equipment vendors communicate the benefits of their solutions to customers and prospects. We can help you create compelling marketing content that effectively conveys your message in their industry’s language and focuses on their business challenges rather than technology. For more information of how technology is transforming industries, read below. And for some information on how Futurity can help you create marketing materials that resonate with different industries, read our blog, Hitting the sweet spot with vertical marketing.
Industries


Manufacturing
Today, 93% of manufacturing companies turn to tech solutions to increase operational efficiency for new product development. Industry 4.0 draws on solutions like cloud, automation, big data, artificial intelligence (AI), and machine learning (ML) to produce goods more quickly, efficiently, and safely. At its heart is the internet of things (IoT), which links and improves systems and processes across all production areas.

Automotive
Digitalization is the key business priority for all automotive industry stakeholders, including OEMs, dealers, and retailers. The global market for connected cars is anticipated to grow from $23.6 billion in 2021 to $56.3 billion by 2026, at a CAGR of 19.1%. Central to this are technologies like AI, computer vision, IoT, which are aimed at making vehicles smarter and making travel by car a more enjoyable experience. Others include automation, making freight more efficient and cutting costs while enhancing safety, and data-powered predictive maintenance, making vehicles more reliable.



Legal
Technology is enhancing efficiency, reducing costs, and improving service quality in the legal industry. AI and automation streamline tasks like legal research, contract drafting, and case management. The global legal tech market, valued at $28 billion in 2022, is expected to grow significantly. Additionally, 79% of law firms anticipate AI will significantly impact their work within the next five years.

Pharmaceutical
Pharmaceutical companies have leveraged digital tools like big data, IoT, AI, ML, virtual and augmented reality (VR/AR) to help them improve many areas. These include drug development, enhanced patient interaction and care, accelerated drug research and development, improved distribution, and reduced costs. Automation alone has helped pharmaceutical companies save up to $122 billion.



Aviation
The air transport industry is using technology to enhance efficiency, safety, and passenger experience. Innovations like AI and automation streamline operations, reducing delays and operational costs. For instance, 56% of passengers now use airline apps for services. Additionally, adopting blockchain technology is expected to save the industry $50 billion annually on aircraft spare parts.

Satellite
Innovations in satellite manufacturing and launch have significantly lowered expenses, contributing to the industry’s growth. New satellite launches, especially in low-earth orbit (LEO) are increasing uptake of services. Satellite broadband revenue grew by 40% in 2023, with a 27% increase in subscribers. This is crucial for expanding global connectivity, improving data services and reducing the digital divide.



Telecoms
Technological innovation is transforming the telecoms industry by enhancing connectivity, efficiency, and customer experience. AI is revolutionizing how networks operate with AIOps, capacity planning, and improved service. Edge computing is another key investment, with 55% of telecom executives prioritizing it to improve network performance. These developments are crucial for keeping telecom networks up to speed with cloud infrastructure and applications such as GenAI.

Financial services
Technology is revolutionizing the financial services industry by enhancing efficiency, security, and customer experience. Fintech innovations like blockchain and AI streamline operations and reduce costs. Additionally, 57% of financial service providers expect over 10% automation in their workplace within five years. Cloud technology is also key, with 45% of financial institutions investing in advanced analytics as part of their digital transformation efforts.



Retail
The global retail technology market is projected to grow significantly, driven by innovations in e-commerce, omnichannel strategies, and supply chain management. Expectant consumers demand enhanced experiences, so how can you help your retail clients quickly adopt technology solutions to address changing customers? They need to monetize different audiences, leverage customer data, diversify into new marketplaces like B2B e-commerce, and drive omnichannel and mobile-first platforms.

Logistics
Nearly 90% of shippers reported maintaining or growing their technology investments since 2020, and 93 percent said they plan to maintain or increase their spending over the next three years. Key investment areas are in IoT tracking to monitor freight in transit, while protecting valuable information and goods, such as shipment details, customer data, and financial records. Others include autonomous vehicles, smart warehouses, and robotics, along with improving operations from data using AI, ML, and analytics.



Maritime
Digital continues to drive great change in the maritime industry. Initiatives include smart ports and automation, connectivity at sea to enable crew welfare and freight tracking via IoT solutions, along with data analytics and AI powering fuel optimization. In fact, digital technologies are expected to save the industry $50 billion annually by optimizing fuel consumption and maintenance.

Agritech
Declines in biodiversity, extreme weather events, supply-chain disruptions, geopolitical tensions, international conflicts and growing food wastage all make for an industry that needs to find innovative new ways of working and producing. Technologies such as IoT, AI, and robotic process automation are powering smart farming techniques through data analysis, and digital technology is enabling new approaches like indoor vertical farms that use up to 95% less water and require 90% less land than traditional farming.



Healthcare
Healthcare providers in the digital era have a range of different priorities: 92% say they want to drive better patient experience built on personalization and data, and they’re using digital transformation to do it. Healthcare top investment priorities include insights and analytics (76%), virtual health services (68%), and cloud (56%). Telemedicine usage has skyrocketed, with 76% of US hospitals now offering virtual care services. Additionally, AI in healthcare is projected to grow rapidly, enhancing diagnostics and personalized treatment.

Energy
Digital transformation continues to revolutionize how energy companies operate. Virtually all energy and natural resources executives say they’ve generated returns from digital transformation investments. Digital technologies, such as AI and IoT, can reduce capital expenditure by up to 20% and operating costs in upstream operations by 3-5%. They can also enable smarter energy management and are predicted to reduce emissions by up to 20% by 2050.



Construction
Digital technology is transforming the construction industry, with smart cities leading the way. Construction projects are becoming more efficient and sustainable by integrating IoT devices, building information modeling (BIM), and data analytics. Digital tools can boost productivity by 14-15% and reduce costs by 4-6%. However, in Europe, 82% of construction firms view digital transformation as critical, yet 32% invest less than 3% of their turnover in these technologies.

Mining
According to PwC, 49% of top executives at global mining and metals companies say automation and digitization goals are key in their long-term corporate strategy. Research shows 50% of leading mining companies plan to use cloud-based operational planning and simulation tools by 2024. The digital mine journey is underway and solutions like robotics and AI are making mine sites safer and more productive while driving growth.



Environmental
Digital technology is crucial for companies aiming to meet their ESG (environmental, social, and governance) ambitions. These technologies help firms track and reduce their carbon footprints, enhance transparency, and improve governance structures. For example, IoT and AI enable better resource management and data-driven decision-making, fostering sustainable practices. This integration supports environmental goals and enhances social and governance outcomes.
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