About us

A multi-disciplinary team helping clients grow their business through content marketing

A potted history

Formed in 2002 during the dotcom crash, Futurity was founded by Stewart Baines and Anthony Plewes, two experienced tech journalists who wanted to bring an editorial rigor to corporate marketing. We’ve reported on the wave after wave of transformative technologies, including 3G, 4G, 5G, smartphones, cloud, IoT, social media, Industry 4.0 and now AI. Our goal has always been to place these innovations within a business context, ensuring new products and solutions are aligned with real-world issues. Today, we are a multidisciplinary team that brings together journalists, copywriters, strategists and PR, each with at least 20 years of experience in the tech sector. Each year we create a vast array of marketing & communications assets that make a tangible difference to our customers and theirs.

Team Futurity

Stewart Baines is a former IT journalist and telecoms industry analyst. A Fellow of the Chartered Institute of Marketing (FCIM), Stewart has 25 years experience in strategic marketing and communications consulting for major tech brands. He has launched brands, hosted customer events, advised CEOs on personal branding, and managed six-figure thought-leadership campaigns. He’s a trained futurist, erratic golfer and enthusiastic wine buff (currently taking WSET Level 4 Diploma)

Jan Howells has over 20 years of experience shaping narratives for leading tech, life sciences and environmental projects. Client experience includes ARM, World Bank, Microsoft, Virgin, NTT, Orange Business, Orange Cyberdefense, Infosecurity Europe, Resurgence & Ecologist, ArisGlobal, Gens & Associates, and pharmacovigilance/compliance specialists Qinecsa Solutions. A former technology journalist and editor with a postgraduate degree in journalism, Jan has worked on news desks in the US, Europe and the Asia Pacific. She also has deep experience in strategic communications and marcomms and is a Member of the Chartered Institute of Public Relations for PR and communications practitioners.

Co-founder of Futurity, Anthony Plewes has a background in IT journalism and industry analysis, Anthony has been writing about technology for almost 30 years. As a content lead, he has been helping vendors and service providers communicate their proposition clearly to customers and ensures our projects stay on track and on budget. He is also a keen scuba diver, hill walker and cyclist.

Steve has 30 years experience writing about cutting-edge tech, digital transformation, enterprise networks, telecoms and IT. As digital has evolved, Steve has adapted with it, learning about new solutions, engaging effectively with clients, and writing creative, compelling content. Steve mostly focuses on carrier-grade network infrastructure, wholesale telecoms, mobile networks, CX. Based in Asia, Steve covers our MEA and APAC projects.

Contributors

Thought-leadership & GTM strategy: Helen McInnes
Content: Jonny Evans, Josh Turner, Terry Tucker
Design: Neil Edmunson, Dan Passaro, Peter Lippitt

Partners

Performance marketing: Transcend Marketing
PR: Mustard PR
Web development: WebTroopers

Six reasons for choosing Futurity

We understand complex technologies

We stay on top of the latest technologies and market dynamics that drive industry innovation across key industry sectors. We understand the technology solutions you are trying to sell and the markets you are trying to sell into. We have covered everything from agri-tech to connected cars and SaaS to 5G networks.

We address your audience

We work with global tech giants, ambitious startups, influential trade associations, and governmental organizations – all with different objectives and audiences. We write for various personas: the CIO, CISO, CFO, network architect, press, analyst, employees, shareholders, developers and consumers. We adapt the tone of voice and content for each persona.

Been there, done it

Our staff have over 20 years’ experience in a range of senior and management roles in content production, journalism, PR, graphic design, digital marketing and social media – across the technology industry.

Project managing complex campaigns

We have extensive experience of working on complex projects with multiple stakeholders and deliverables. When you’ve created thousands of assets and articles, you gain a huge insight into best practices and we regularly share these insights such as our 12 Rules For White Paper Success ebook.

Ideas to results

Our multidisciplinary team and selected partner network can meet all of your marketing and communications needs. From campaign planning and content creation to PR, advertising, and social media, we start with ideas and deliver results.

Attention to detail

We have a stringent quality assurance process to ensure that the work we produce accurately reflects your requirements and is of the highest quality. Our editors supervise all content, while our creative director oversees all design, and end-to-end campaigns managed closely by a project director.