White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
Insights
Read our insights blog for some sharp takes on the world of marketing and technology. Insights postsFeatured
Successful social selling demands excellent content
People are buying differently today, such as tapping their social media network for recommendations and reading expert reviews online. This has forced marketers to look at new ways of engaging with...
Insights
Intent data: the how, the who, some things to think about
Intent data can be a valuable tool that makes your ABM activities more effective. But what is it in the real world, and how do you use it without annoying or upsetting the people you want to buy...
Customer communications: a little effort goes a long way
It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
12 tips for creating compelling technology white papers
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
Stating your intent: how useful is intent data to your ABM?
Intent data can be a useful way to support your ABM activities. Research has found that as many as 59% of B2B marketers now use intent monitoring tools to support and power ABM efforts, ahead of...
Make it personal: how buyer personas help with complex sales
Buyer personas are key to an account-based marketing (ABM) strategy. They help you focus on the pain points your targets are experiencing and give you more power to develop target accounts. Done...
Buying into the future: the evolution of the IT buyers’ journey
A successful enterprise technology purchase is “one that meets the expectations of stakeholders in delivering against the use cases for which it was bought,” according to Gartner. But with buyers’...
ABM is the top priority for B2B marketers. Here’s why
Account-based marketing (ABM) continues to go from strength to strength, delivering results that traditional B2B marketing techniques cannot. B2B marketers now place ABM front and center when...
New to ABM? Follow these 5 steps to drive complex sales [UPDATED]
Account-based marketing (ABM) is a powerful tool that can help you identify, develop, and engage continuously with all your customers and give them a personalized experience with your company....
Between the lines: should how we read dictate how we write?
People read online content in different ways: the F-Shape, the layer cake, the spotted pattern, the marking pattern. We read on different devices with different form factors and different-sized...
Successful social selling demands excellent content
People are buying differently today, such as tapping their social media network for recommendations and reading expert reviews online. This has forced marketers to look at new ways of engaging with...
How NOT to write a white paper
White papers are a business-to-business (B2B) marketing staple. But if you do it wrong, you might be doing more harm than good. We take an in-depth look at the pitfalls to avoid. Great white papers...
What should I write my blog about?
In the final blog of our blog writing series, we wrap up by looking at choosing what to write about, and how to integrate storytelling techniques into your blogs to make them more compelling. 1....
Recent clients
Get in touch
Futurity Media
37B Seaford Road, Enfield, EN1 1NS
Telephone (UK): +44 (0)20 3161 3995
Email: [email protected]