The latest buzz word, ‘smarketing’, is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits. All too often sales and...
People are buying differently today, such as tapping their social media network for recommendations and reading expert reviews online. This has forced marketers to look at new ways of engaging with...
As much as 44% of a company’s market value can be attributed to the reputation of an organization’s CEO. However, not every company has recognized the potential of their CEO and other top executives...
Market orientation is a marketing philosophy that put consumers at the heart of marketing. It is all about creating products and marketing materials based on the needs and desires of customers....
Content marketing presents challenges in any industry but especially in B2B technology. The hours spent creating, distributing and measuring content while trying to educate an audience about complex...
According to the CIO Tech Poll: Tech Priorities 2019 survey, 57% of CIOs expect their technology budgets to increase over the next 12 months, a growth that is pretty consistent with the last 6 or7...
Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately....
B2B marketers typically want to segment their audience into vertical industries, grouping together clusters of companies that have similar pain points and desires, and which they can then feed with...
There's no question that vendors of marketing automation software are very good at selling their wares. Forrester estimates that by 2023, the global marketing automation market will surpass $25...
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical...
Communications have changed dramatically over the past few years, people get their news from a multitude of sources and journalists are expected to wear many hats. Everyone is jostling to get their...
The much talked about European Union (EU) General Data Protection Regulation (GDPR) is coming into effect on 25 May 2018 and will apply to the UK, despite Brexit. It marks a milestone in data...
The latest buzz word, ‘smarketing’, is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits. All too often sales and...
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