Marketers need to look at new ways of engaging with customers and building long-lasting relationships. One of these is social selling, built around people’s continued focus on social media.
Smarketing is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits.
Buyer personas are key to ABM. They help you focus on the pain points your targets are experiencing and give you more power to develop target accounts.
Pure lead generation no longer suffices as a desired outcome: B2B companies must now generate leads and nurture ongoing relationships across all targets, however high a priority the sales team decrees any particular account to be.
ABM allows marketers to develop a continuing conversation with customers and engage with them more often and consistently. This matters as the B2B sales cycle gets more complex and has more people involved.
![New to ABM? Follow these 5 steps to drive complex sales [UPDATED]](https://www.futuritymedia.com/wp-content/uploads/2023/04/shutterstock_1225782988.jpg)
Account-based marketing (ABM) is a powerful tool that can help you identify, develop, and engage continuously with all your customers and give them a personalized experience with your company. Follow these 5 steps to create an ABM strategy that empowers your business and sets you apart.
People read online content in different ways: the F-Shape, the layer cake, the spotted pattern, the marking pattern. We read on different devices with different form factors and different-sized screens. Given that most people scan rather than read, should how we read online content inform how we write it?
Marketers need to look at new ways of engaging with customers and building long-lasting relationships. One of these is social selling, built around people’s continued focus on social media.
White papers are a business-to-business (B2B) marketing staple. But if you do it wrong, you might be doing more harm than good. We take an in-depth look at the pitfalls to avoid.
In the final blog of our blog writing series we look at choosing what to write about, and how to integrate storytelling techniques into your blogs to make them more compelling.
We take a look at four of the most popular blog story structures: inverted pyramid, interviews, how-to, and list-based posts.
In today’s attention economy, you have seconds to convince readers to pay attention to your writing. We suggest 8 rules for writing better blogs.
By consistently working closely with sales teams and content experts, CMOs can help companies create individual, lasting relationships with customers.
The big problems we all face today show the challenges our customers, partners, employees, suppliers, family and friends face fly far above artificial barriers.
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