B2B tech marketers are under pressure to support sales by providing warm leads, buyer intent signals and create “pipeline velocity”. B2B intent data can support that work but only if marketers...
Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...
Three-quarters of business decision-makers and C-level execs say thought leadership content has prompted them to research products or services they’d not previously considered. But 57% of marketers...
People are buying differently today, such as tapping their social media network for recommendations and reading expert reviews online. This has forced marketers to look at new ways of engaging with...
As much as 44% of a company’s market value can be attributed to the reputation of an organization’s CEO. However, not every company has recognized the potential of their CEO and other top executives...
Having established that an executive communications campaign is something that will add value to your marketing efforts, naturally you then want to make sure you do it right. The Content Marketing...
In recent times social media has played a big part in some major world events. Social tools like Twitter and Facebook have played important roles in uprisings such as the Arab Spring, while...
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