It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....

It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
The phrase “Faster, better, cheaper” was coined by NASA. The notion was that you could have two of them on any given project, but not all three. Within our own sphere of marketing, perhaps it’s...
The selling and marketing of technology used to be a straightforward exercise that focused on the IT department. Now, business departments buy technology solutions directly without the involvement...
GenAI is currently facing some headwinds. CIOs are not convinced by the productivity benefits of their initial forays, and investors' "expectations are beginning to temper". According to Gartner,...
Three-quarters of business decision-makers and C-level execs say thought leadership content has prompted them to research products or services they’d not previously considered. But 57% of marketers...
In the second in our series on thought leadership, we look at what stops companies from being a thought leader and what can help them start their journey. In our previous post, we discussed the need...
Thought leaders are seemingly everywhere, and with good reason – thought leadership can significantly increase how receptive buyers are to your products and services. But with so much of it around,...
Intent data can be a valuable tool that makes your ABM activities more effective. But what is it in the real world, and how do you use it without annoying or upsetting the people you want to buy...
It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
Intent data can be a useful way to support your ABM activities. Research has found that as many as 59% of B2B marketers now use intent monitoring tools to support and power ABM efforts, ahead of...
Buyer personas are key to an account-based marketing (ABM) strategy. They help you focus on the pain points your targets are experiencing and give you more power to develop target accounts. Done...
A successful enterprise technology purchase is “one that meets the expectations of stakeholders in delivering against the use cases for which it was bought,” according to Gartner. But with buyers’...
Account-based marketing (ABM) is a powerful tool that can help you identify, develop, and engage continuously with all your customers and give them a personalized experience with your company....
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