White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
People are buying differently today, such as tapping their social media network for recommendations and reading expert reviews online. This has forced marketers to look at new ways of engaging with...
Three-quarters of business decision-makers and C-level execs say thought leadership content has prompted them to research products or services they’d not previously considered[1]. But 57% of...
In the second in our series on thought leadership, we look at what stops companies from being a thought leader and what can help them start their journey. In our previous post, we discussed the need...
Thought leaders are seemingly everywhere, and with good reason – thought leadership can significantly increase how receptive buyers are to your products and services. But with so much of it around,...
Intent data can be a valuable tool that makes your ABM activities more effective. But what is it in the real world, and how do you use it without annoying or upsetting the people you want to buy...
It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
Intent data can be a useful way to support your ABM activities. Research has found that as many as 59% of B2B marketers now use intent monitoring tools to support and power ABM efforts, ahead of...
Buyer personas are key to an account-based marketing (ABM) strategy. They help you focus on the pain points your targets are experiencing and give you more power to develop target accounts. Done...
A successful enterprise technology purchase is “one that meets the expectations of stakeholders in delivering against the use cases for which it was bought,” according to Gartner. But with buyers’...
![New to ABM? Follow these 5 steps to drive complex sales [UPDATED]](https://www.futuritymedia.com/wp-content/uploads/2023/04/shutterstock_1225782988.jpg)
Account-based marketing (ABM) is a powerful tool that can help you identify, develop, and engage continuously with all your customers and give them a personalized experience with your company....
As much as 44% of a company’s market value can be attributed to the reputation of an organization’s CEO. However, not every company has recognized the potential of their CEO and other top executives...
Market orientation is a marketing philosophy that put consumers at the heart of marketing. It is all about creating products and marketing materials based on the needs and desires of customers....
Content marketing presents challenges in any industry but especially in B2B technology. The hours spent creating, distributing and measuring content while trying to educate an audience about complex...
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