Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...
It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
Intent data can be a valuable tool that makes your ABM activities more effective. But what is it in the real world, and how do you use it without annoying or upsetting the people you want to buy...
Intent data can be a useful way to support your ABM activities. Research has found that as many as 59% of B2B marketers now use intent monitoring tools to support and power ABM efforts, ahead of...
Buyer personas are key to an account-based marketing (ABM) strategy. They help you focus on the pain points your targets are experiencing and give you more power to develop target accounts. Done...
A successful enterprise technology purchase is “one that meets the expectations of stakeholders in delivering against the use cases for which it was bought,” according to Gartner. But with buyers’...
![New to ABM? Follow these 5 steps to drive complex sales [UPDATED]](https://www.futuritymedia.com/wp-content/uploads/2023/04/shutterstock_1225782988.jpg)
Account-based marketing (ABM) is a powerful tool that can help you identify, develop, and engage continuously with all your customers and give them a personalized experience with your company....
I’ve just got back from Mobile World Congress feeling a little underwhelmed. While the media concentrated on the latest iteration of Android devices and Mark Zuckerberg's declaration of war on...
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