The pandemic has significantly changed the way buyers and sellers interact. Customer behavior has changed, and digital interactions have become the norm. Sales now needs marketing’s support more...
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
People are buying differently today, such as tapping their social media network for recommendations and reading expert reviews online. This has forced marketers to look at new ways of engaging with...
As much as 44% of a company’s market value can be attributed to the reputation of an organization’s CEO. However, not every company has recognized the potential of their CEO and other top executives...
Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately....
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical...
You’ve done your research and got your technology and business plan/finance together. You know you have a unique solution that will make a positive difference to the industries you are focused on....
By transforming a simple content list into a content audit, you gain a really powerful tool in understanding how your website ticks and what content hooks in an audience and what is left out to dry....
Steve Jobs taught us that simplicity is complicated. The digital transformation of everything means that everything will become more complex, even as it becomes more efficient. Yet at this stage of...
When approaching any new marketing project there are all kinds of things you need to organize. The campaign strategy, desired goals, people involved and the tactics you intend to use to get you...
Content marketing is more than just creating free content – be it words, videos, animation or audio – it is about giving something valuable, educational and entertaining to your audience in order to...
A quick glance at Google Trends reveals that searches for ‘infographic’ and ‘infographics’ have sky-rocketed since 2010, increasing by 1000 per cent. Visual story telling wasn’t invented four years...
Retainers are the most common form of engagement in PR and rightly so. But are they the most efficient? Retainers enable agencies to predict workloads, budget, plan campaigns and provide a...
Email is becoming increasingly ineffective as a communications medium as inboxes groan at the seams. This is a creates problems for senders of email newsletters and marketing. How do you get your...
Futurity Media
37B Seaford Road, Enfield, EN1 1NS
Telephone (UK): +44 (0)20 3161 3995
Email: [email protected]
