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Some Of Our Latest Work
Canonical, the company behind the open-source Ubuntu platform wanted an ebook and PPC campaign addressing the cloud...
Technology is rapidly making inroads into the maritime sector and ports, with the widespread deployment of...
Futurity Media worked with Orange Business Services to develop a series of content assets for its SD-WAN campaign. We...
Latest Blog Articles
B2B marketers typically want to segment their audience into vertical industries, grouping together clusters of companies that have similar pain points and desires, and which they can then feed with more more relevant content and offers. The segmentation can be even...read more
Marketing automation presents many challenges to be overcome, and if you do not have the infrastructure within your company to address them, you may find your marketing automation investment does not deliver the returns you were expecting.read more
Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately.read more
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical strategy that needs to involve the entire organisation.read more