People are buying differently today, such as tapping their social media network for recommendations and reading expert reviews online. This has forced marketers to look at new ways of engaging with...
The latest buzz word, ‘smarketing’, is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits. All too often sales and...
A quick glance at Google Trends reveals that searches for ‘infographic’ and ‘infographics’ have sky-rocketed since 2010, increasing by 1000 per cent. Visual story telling wasn’t invented four years...
Retainers are the most common form of engagement in PR and rightly so. But are they the most efficient? Retainers enable agencies to predict workloads, budget, plan campaigns and provide a...
Email is becoming increasingly ineffective as a communications medium as inboxes groan at the seams. This is a creates problems for senders of email newsletters and marketing. How do you get your...
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