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Marketing automation presents many challenges to be overcome, and if you do not have the infrastructure within your company to address them, you may find your marketing automation investment does not deliver the returns you were expecting.
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical strategy that needs to involve the entire organisation.
With so many journalists using social media as a source for stories, is the press release still important?
GDPR marks a milestone in data protection laws in the EU. What effect will it have on marketing?
Smarketing is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits.
A well-planned executive blogging campaign can add significant value to your marketing effort.
From voice-powered personal assistants like Siri to connected cars – AI is changing our lives. And it is about to revolutionize B2B marketing.
Digital content enables brands to hook in audience interests, drive social sharing and generate debate. But remember, it takes good content to achieve this engagement.
Content audits give you a powerful tool in understanding how your website ticks and what content hooks in an audience.
How do we make all this new marketing analytics and automation actually drive demand generation?
IoT hacks and DDoS attacks make headlines. Marketers will need to work hard to regain consumer trust in IoT security.
LinkedIn Pulse is a good way to extend your content’s reach, amplify your message and gain a new audience.
Futurity Media
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Telephone (UK): +44 (0)20 8164 5202
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