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The big problems we all face today show the challenges our customers, partners, employees, suppliers, family and friends face fly far above artificial barriers.
In the coming weeks, you will have new objectives, and your customers will be facing different business challenges. We’ll be here to help you get your stories out there and ensure the messages resonate.
Guide to writing longer blogs. How and why you should consider 2000 words to be the benchmark in your B2B blogs.
![Create the ideal white paper in eight weeks [infographic]](https://www.futuritymedia.com/wp-content/uploads/2020/02/Futurity-Whitepaper-Timeline-Graphic-v6-header.jpg)
This infographic will help explain the process, stages and typical time to required to creating a white paper.
C-level personal branding is a marketing tactic that many tech companies continue to take for granted. It should not be overlooked: in the age of influencers, your CEO and other top executives can be huge advocates for your brand.
Data can be tricky. Survey bias can lead to ineffective product development and marketing campaigns. Find out how to gather accurate data and use these insights to create effective marketing campaigns for your tech company.
The secret to creating engaging and impactful content in B2B tech marketing is meeting consumers’ demand for information. Put a focus on industry expertise in your content rather than product information or branded content.
How do you as a vendor go about understanding the enterprise IT buying process and what marketing tactics can you employ?
Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately.
B2B marketers typically want to segment their audience into vertical industries, grouping together clusters of companies that have similar pain points and desires, and which they can then feed with...
Marketing automation presents many challenges to be overcome, and if you do not have the infrastructure within your company to address them, you may find your marketing automation investment does not deliver the returns you were expecting.
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical strategy that needs to involve the entire organisation.
Futurity Media
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Telephone (UK): +44 (0)20 8164 5202
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