Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...
It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
IoT hacks and DDoS attacks make headlines. Marketers will need to work hard to regain consumer trust in IoT security. The Internet of Things (IoT) is creating a wealth of opportunities, but many...
A recent study by technology consultants Detica for the Cabinet Office found that intellectual property (IP) theft costs British businesses £9.2bn a year. The companies most at threat include those...
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