The pandemic has significantly changed the way buyers and sellers interact. Customer behavior has changed, and digital interactions have become the norm. Sales now needs marketing’s support more...
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
IoT hacks and DDoS attacks make headlines. Marketers will need to work hard to regain consumer trust in IoT security. The Internet of Things (IoT) is creating a wealth of opportunities, but many...
A recent study by technology consultants Detica for the Cabinet Office found that intellectual property (IP) theft costs British businesses £9.2bn a year. The companies most at threat include those...
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