Insights

Read our insights blog for some sharp takes on the world of marketing and technology.

Featured

11 tips for creating ‘smarketing’ content

Smarketing is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits.

Eight rules for writing better blogs

Feb 15, 2021 | Blogging

In today’s attention economy, you have seconds to convince readers to pay attention to your writing. We suggest 8 rules for writing better blogs.

Reimagining B2B marketing for the new normal

Jul 28, 2020 | Insights

By consistently working closely with sales teams and content experts, CMOs can help companies create individual, lasting relationships with customers.

More than ever, businesses need to support their supplier ecosystem

Mar 18, 2020 | Insights

The big problems we all face today show the challenges our customers, partners, employees, suppliers, family and friends face fly far above artificial barriers.

Business continuity at Futurity

Mar 18, 2020 | Insights

In the coming weeks, you will have new objectives, and your customers will be facing different business challenges. We’ll be here to help you get your stories out there and ensure the messages resonate.

Bigger is better. Why your blog posts need to be longer, much longer

Mar 4, 2020 | Insights

Guide to writing longer blogs. How and why you should consider 2000 words to be the benchmark in your B2B blogs.

Create the ideal white paper in eight weeks [infographic]

Feb 11, 2020 | White papers

This infographic will help explain the process, stages and typical time to required to creating a white paper.

Maximizing your assets: CEO and top exec personal brands are good for business

Oct 24, 2019 | Advice, Blogging, Insights, Marketing, Social media

C-level personal branding is a marketing tactic that many tech companies continue to take for granted. It should not be overlooked: in the age of influencers, your CEO and other top executives can be huge advocates for your brand.

How to use data-driven insights to improve market orientation

Oct 10, 2019 | Marketing

Data can be tricky. Survey bias can lead to ineffective product development and marketing campaigns. Find out how to gather accurate data and use these insights to create effective marketing campaigns for your tech company.

Don’t focus on the product features, tell a compelling story

Sep 26, 2019 | Insights, Marketing

The secret to creating engaging and impactful content in B2B tech marketing is meeting consumers’ demand for information. Put a focus on industry expertise in your content rather than product information or branded content.

How do you influence enterprise IT procurement decisions?

Sep 12, 2019 | Insights, IT management

How do you as a vendor go about understanding the enterprise IT buying process and what marketing tactics can you employ?

ABM making waves in B2B tech marketing

May 5, 2019 | Advice, Marketing

Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately.

Missing the target: have you gone overboard on customer segmentation?

Apr 5, 2019 | Insights, Marketing

B2B marketers typically want to segment their audience into vertical industries, grouping together clusters of companies that have similar pain points and desires, and which they can then feed with...