From voice-powered personal assistants like Siri to connected cars – AI is changing our lives. And it is about to revolutionize B2B marketing.
Can we really measure how effective content is?
Digital content enables brands to hook in audience interests, drive social sharing and generate debate. But remember, it takes good content to achieve this engagement.
Why content audits are a must do
Content audits give you a powerful tool in understanding how your website ticks and what content hooks in an audience.
Technology marketing is not about marketing technology
How do we make all this new marketing analytics and automation actually drive demand generation?
Are you getting your IoT security message across?
IoT hacks and DDoS attacks make headlines. Marketers will need to work hard to regain consumer trust in IoT security.
Should corporate bloggers use LinkedIn Pulse?
LinkedIn Pulse is a good way to extend your content’s reach, amplify your message and gain a new audience.
Get your CEO (and senior execs) blogging
Business blogging should it be on the ‘to do’ list of all senior management, establishing them as social influencers and providing a clear vision of the company.
The IoT business needs (thought) leaders to succeed
It’s our belief that the essence of thought leadership is explaining complex topics in simple, engaging ways
Effective marketing starts with ‘M’ for messaging
Putting clear and accurate messaging in place before kicking off a marketing project helps you make sure you can reach your goal with the minimum fuss.
Why the tech industry needs content marketing
Content marketing is about giving something valuable, educational and entertaining to your audience in order to get valuable feedback and brand loyalty in return.
The slope of enlightenment: infographic as elevator pitch
The infographic is a 60 second ‘elevator pitch’: grab the audience’s attention, massage their minds and leave them wanting to know more.
Is it time to re-think the retainer?
Retainers are the most common form of engagement in PR and rightly so. But are they the most efficient?
Get in touch
Futurity Media Ltd
2 Trinity St, London, EN2 6NS
Telephone (UK): +44 (0) 20 8819 3212
Email: info@futuritymedia.com
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