Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately.
Missing the target: have you gone overboard on customer segmentation?
B2B marketers typically want to segment their audience into vertical industries, grouping together...
The problem with marketing automation
Marketing automation presents many challenges to be overcome, and if you do not have the infrastructure within your company to address them, you may find your marketing automation investment does not deliver the returns you were expecting.
Hitting the sweet spot with vertical marketing
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical strategy that needs to involve the entire organisation.
How relevant is the press release in the digital age?
With so many journalists using social media as a source for stories, is the press release still important?
How will GDPR impact marketing?
GDPR marks a milestone in data protection laws in the EU. What effect will it have on marketing?
11 tips for creating ‘smarketing’ content
Smarketing is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits.
LinkedIn blogging: best practices for success
A well-planned executive blogging campaign can add significant value to your marketing effort.
Why thought leadership matters… and how to build it
You have a unique solution that will make a positive difference to the industries you are focused on. How do you get people to listen to you?
AI: A disruptor for B2B marketing
From voice-powered personal assistants like Siri to connected cars – AI is changing our lives. And it is about to revolutionize B2B marketing.
Can we really measure how effective content is?
Digital content enables brands to hook in audience interests, drive social sharing and generate debate. But remember, it takes good content to achieve this engagement.
Why content audits are a must do
Content audits give you a powerful tool in understanding how your website ticks and what content hooks in an audience.
Get in touch
Futurity Media Ltd
2 Trinity St, London, EN2 6NS
Telephone (UK): +44 (0) 20 8819 3212
Email: info@futuritymedia.com
Follow us: