The latest buzz word, ‘smarketing’, is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits. All too often sales and...
White papers are a business-to-business (B2B) marketing staple. But if you do it wrong, you might be doing more harm than good. We take an in-depth look at the pitfalls to avoid. Great white papers...
In the final blog of our blog writing series, we wrap up by looking at choosing what to write about, and how to integrate storytelling techniques into your blogs to make them more compelling. 1....
Continuing our blog writing series, we take a look at four of the most popular blog story structures that you can use. We examine inverted pyramid, interviews, how-to, and list-based posts in...
In today’s attention economy, you have seconds to convince readers to pay attention to your writing. First, you need an attention-grabbing title, such as “Eight rules for writing better blogs”, once...
The pandemic has significantly changed the way buyers and sellers interact. Customer behavior has changed, and digital interactions have become the norm. Sales now needs marketing’s support more...
Pandemics don’t carry passports. Crop failure, extreme weather patterns and the coronavirus are bigger than political or administrative borders. Walls won’t protect you. Walls are tempting, of...
My email and social media feed is full of companies using the Coronavirus crisis to champion their collaboration, conferencing or task management tools that enable people to work from home. There's...
So how long should a blog be to increase search engine optimization (SEO) and user interaction? The debate on short and punchy versus in-depth, value add continues – but there is some consensus that...
![Create the ideal white paper in eight weeks [infographic]](https://www.futuritymedia.com/wp-content/uploads/2020/02/Futurity-Whitepaper-Timeline-Graphic-v6-header.jpg)
In 20 years of content creation, we have been asked many times how long it takes to produce a white paper. To help explain the process and typical time required we created this infographic that...
As much as 44% of a company’s market value can be attributed to the reputation of an organization’s CEO. However, not every company has recognized the potential of their CEO and other top executives...
Market orientation is a marketing philosophy that put consumers at the heart of marketing. It is all about creating products and marketing materials based on the needs and desires of customers....
Content marketing presents challenges in any industry but especially in B2B technology. The hours spent creating, distributing and measuring content while trying to educate an audience about complex...
Futurity Media
37B Seaford Road, Enfield, EN1 1NS
Telephone (UK): +44 (0)20 3161 3995
Email: [email protected]
