Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...
It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
Three-quarters of business decision-makers and C-level execs say thought leadership content has prompted them to research products or services they’d not previously considered. But 57% of marketers...
In the second in our series on thought leadership, we look at what stops companies from being a thought leader and what can help them start their journey. In our previous post, we discussed the need...
![New to ABM? Follow these 5 steps to drive complex sales [UPDATED]](https://www.futuritymedia.com/wp-content/uploads/2023/04/shutterstock_1225782988.jpg)
Account-based marketing (ABM) is a powerful tool that can help you identify, develop, and engage continuously with all your customers and give them a personalized experience with your company....
People read online content in different ways: the F-Shape, the layer cake, the spotted pattern, the marking pattern. We read on different devices with different form factors and different-sized...
In the final blog of our blog writing series, we wrap up by looking at choosing what to write about, and how to integrate storytelling techniques into your blogs to make them more compelling. 1....
Continuing our blog writing series, we take a look at four of the most popular blog story structures that you can use. We examine inverted pyramid, interviews, how-to, and list-based posts in...
In today’s attention economy, you have seconds to convince readers to pay attention to your writing. First, you need an attention-grabbing title, such as “Eight rules for writing better blogs”, once...
As much as 44% of a company’s market value can be attributed to the reputation of an organization’s CEO. However, not every company has recognized the potential of their CEO and other top executives...
Having established that an executive communications campaign is something that will add value to your marketing efforts, naturally you then want to make sure you do it right. The Content Marketing...
LinkedIn Pulse is a good way to extend your content’s reach, amplify your message and gain a new audience. The Content Marketing Institute has reported that 94 per cent of B2B marketers regularly...
The CEO is one of a company’s biggest assets, with the power to help grow and retain an organization’s brand and personality. So why would you pass on a chance to show the world exactly who you are...
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