The latest buzz word, ‘smarketing’, is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits. All too often sales and...
The white elephant in the room when it comes to digital marketing is measuring the effectiveness of content. Is it even possible to calculate an ROI on a blog, press release, infographic or...
As the dizzying array of martech platforms begin to dominate B2B marketing, we’ve found our clients increasingly ask us to help them understand an implement automated content marketing campaigns....
Digital transformation and the digital customer experience (DCE) are two phrases that keep cropping up for us in our work at Futurity Media. There is a growing realisation that companies can’t treat...
So where do we stand on wearable technology? It feels like a trend which will inevitably become mainstream and second nature to us, just as our smart mobile devices have done. It isn’t that long ago...
Email is becoming increasingly ineffective as a communications medium as inboxes groan at the seams. This is a creates problems for senders of email newsletters and marketing. How do you get your...
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