White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
People are buying differently today, such as tapping their social media network for recommendations and reading expert reviews online. This has forced marketers to look at new ways of engaging with...
Pandemics don’t carry passports. Crop failure, extreme weather patterns and the coronavirus are bigger than political or administrative borders. Walls won’t protect you. Walls are tempting, of...
My email and social media feed is full of companies using the Coronavirus crisis to champion their collaboration, conferencing or task management tools that enable people to work from home. There's...
So how long should a blog be to increase search engine optimization (SEO) and user interaction? The debate on short and punchy versus in-depth, value add continues – but there is some consensus that...
As much as 44% of a company’s market value can be attributed to the reputation of an organization’s CEO. However, not every company has recognized the potential of their CEO and other top executives...
Content marketing presents challenges in any industry but especially in B2B technology. The hours spent creating, distributing and measuring content while trying to educate an audience about complex...
According to the CIO Tech Poll: Tech Priorities 2019 survey, 57% of CIOs expect their technology budgets to increase over the next 12 months, a growth that is pretty consistent with the last 6 or7...
B2B marketers typically want to segment their audience into vertical industries, grouping together clusters of companies that have similar pain points and desires, and which they can then feed with...
There's no question that vendors of marketing automation software are very good at selling their wares. Forrester estimates that by 2023, the global marketing automation market will surpass $25...
The posts on live.orange.com keep on coming through thick and fast so thanks to all #blogbus members. Here's an infographic showing the reach and amplification achieved by our collective efforts....
It's very easy for us to get carried away and only think of innovation in the Bay Area in terms of Facebook, Twitter and Google. They get all the air time, hype if you prefer, and they touch our...
Today was day two of the Orange Blogger Bus Tour to the Bay Area. We divided into three teams and went out into Silicon Valley and San Francisco visiting a collection of local start-ups and...
Orange has flown a group of bloggers to the Bay Area of America to discover Silicon Valley and San Francisco’s particular brand of the American Dream. We’re here to find out how this area continues...
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