It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
When approaching any new marketing project there are all kinds of things you need to organize. The campaign strategy, desired goals, people involved and the tactics you intend to use to get you...
Content marketing is more than just creating free content – be it words, videos, animation or audio – it is about giving something valuable, educational and entertaining to your audience in order to...
A quick glance at Google Trends reveals that searches for ‘infographic’ and ‘infographics’ have sky-rocketed since 2010, increasing by 1000 per cent. Visual story telling wasn’t invented four years...
Retainers are the most common form of engagement in PR and rightly so. But are they the most efficient? Retainers enable agencies to predict workloads, budget, plan campaigns and provide a...
Email is becoming increasingly ineffective as a communications medium as inboxes groan at the seams. This is a creates problems for senders of email newsletters and marketing. How do you get your...
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