The latest buzz word, ‘smarketing’, is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits. All too often sales and...
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Marketing
The problem with marketing automation
There's no question that vendors of marketing automation software are very good at selling their wares. Forrester estimates that by 2023, the global marketing automation market will surpass $25...
Hitting the sweet spot with vertical marketing
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical...
How will GDPR impact marketing?
The much talked about European Union (EU) General Data Protection Regulation (GDPR) is coming into effect on 25 May 2018 and will apply to the UK, despite Brexit. It marks a milestone in data...
11 tips for creating ‘smarketing’ content
The latest buzz word, ‘smarketing’, is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits. All too often sales and...
AI: A disruptor for B2B marketing
From voice-powered personal assistants like Siri to connected cars - AI is changing our lives. And it is about to revolutionize B2B marketing. But do you really know what this big disruptor is...
Can we really measure how effective content is?
The white elephant in the room when it comes to digital marketing is measuring the effectiveness of content. Is it even possible to calculate an ROI on a blog, press release, infographic or...
Technology marketing is not about marketing technology
As the dizzying array of martech platforms begin to dominate B2B marketing, we’ve found our clients increasingly ask us to help them understand an implement automated content marketing campaigns....
Content marketing and the digital customer experience
Digital transformation and the digital customer experience (DCE) are two phrases that keep cropping up for us in our work at Futurity Media. There is a growing realisation that companies can’t treat...
Google Glass and its marketing challenge
So where do we stand on wearable technology? It feels like a trend which will inevitably become mainstream and second nature to us, just as our smart mobile devices have done. It isn’t that long ago...
What are successful email subject lines?
Email is becoming increasingly ineffective as a communications medium as inboxes groan at the seams. This is a creates problems for senders of email newsletters and marketing. How do you get your...
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