Orange Business: global connected car campaign

The automotive industry is in the midst of a massive transformation – not just in the form of EV transition, autonomous driving and connectivity, but the very nature of personal ownership is being challenged with new Car-as-a-Service business models. But alongside these opportunities are challenges: issues with global supply chains, economic headwinds, and growing cybersecurity threats. As a digital integrator and networking giant, Orange Business has many years of experience and skills in the automotive sector and wanted to document its vision for the future of cars and public transportation. We worked with their experts to develop a series of whitepapers, advice sheets, blogs, ad campaigns, sales presentations, and video scripts.