B2B tech marketers are under pressure to support sales by providing warm leads, buyer intent signals and create “pipeline velocity”. B2B intent data can support that work but only if marketers...
Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...
What will the next 12 months hold for the Internet of things and machine-to-machine (M2M) communication? Is wider adoption in the automotive industry, wearable computing and healthcare about to...
Healthcare was one of the key themes at this year’s Connected Devices event held in Brussels. The breakout session held at the event explored the role of M2M in healthcare, how the business models...
In addition to healthcare, another big theme at the M2M & Connected Devices event was transport, particularly in the context of smart cities. Cities will play a central role in the world’s...
This is my favourite infographic we created for Orange: from conception to research to design, it tells a lovely story about how machine chatter is growing louder and louder. All around us M2M is...
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