White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
Insights
Read our insights blog for some sharp takes on the world of marketing and technology. M2M postsFeatured
Successful social selling demands excellent content
People are buying differently today, such as tapping their social media network for recommendations and reading expert reviews online. This has forced marketers to look at new ways of engaging with...
M2M
M2M in 2014: preparing for takeoff?
What will the next 12 months hold for the Internet of things and machine-to-machine (M2M) communication? Is wider adoption in the automotive industry, wearable computing and healthcare about to...
M2M promises much in healthcare, but who will pay?
Healthcare was one of the key themes at this year’s Connected Devices event held in Brussels. The breakout session held at the event explored the role of M2M in healthcare, how the business models...
Solving city congestion with smart transport
In addition to healthcare, another big theme at the M2M & Connected Devices event was transport, particularly in the context of smart cities. Cities will play a central role in the world’s...
Socializing the Internet of Things
The Internet of Things may not be made up of humans, but like their people counterparts, these devices will largely rely on SMS to communicate. And they want to get social too. Many operators have...
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