B2B tech marketers are under pressure to support sales by providing warm leads, buyer intent signals and create “pipeline velocity”. B2B intent data can support that work but only if marketers...
Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...
A quick glance at Google Trends reveals that searches for ‘infographic’ and ‘infographics’ have sky-rocketed since 2010, increasing by 1000 per cent. Visual story telling wasn’t invented four years...
We’ve produced a good number of infographics for Alcatel-Lucent so far, and have a bunch more in the pipeline covering all sorts of different technologies. However it was nice to see one of them in...
This is part 2 of How to Create Brilliant Infographics. To read about sourcing data and telling a story, read this post. Fourth rule: does your chart raise the bar or dunk the donut? You have your...
Despite it being the first Mother’s Day with our 1 year old, on Sunday I was in a packed Royal Society of Medicine lecture hall for a Guardian Masterclass on data visualization. Below are some key...
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