Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...
It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
What will the next 12 months hold for the Internet of things and machine-to-machine (M2M) communication? Is wider adoption in the automotive industry, wearable computing and healthcare about to...
Healthcare was one of the key themes at this year’s Connected Devices event held in Brussels. The breakout session held at the event explored the role of M2M in healthcare, how the business models...
In addition to healthcare, another big theme at the M2M & Connected Devices event was transport, particularly in the context of smart cities. Cities will play a central role in the world’s...
The Internet of Things may not be made up of humans, but like their people counterparts, these devices will largely rely on SMS to communicate. And they want to get social too. Many operators have...
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