What we do

Educate, influence and nurture technology buyers

Turning complex ideas into compelling content

Our aim is to help technology companies communicate more effectively with their target audience. We provide a full-stack of content planning, creation, and execution. Whether your role is in PR, brand, demand generation, or sales enablement, we can help.

We have a flexible approach to meeting your marketing campaign and content program requirements. To start, we can help you map your sales objectives to customer challenges, develop messaging and create a content plan. Next we work with your experts to develop and design compelling, useful content for each stage of the customer journey. And if you need help amplifying your content, we offer web development, marketing automation, performance marketing and PR through out strategic partners.

Services

Strategy

Content marketing strategy
Thought leadership messaging framework
Executive narrative development
Competitor + trend scan
Buyer journey mapping and personas
Content strategy for leveraging across formats & channels
Work with analysts and customer research for unique insights

Content

Reports, whitepapers, ebooks, buyer guides
Executive blogs & PR
LinkedIN
Videos, animations and infographics
Webinars & customer value propositions
Sales enablement inc. fact sheets, brochures, emails
Case studies & use cases
Targeted assets for ABM or 1-to-few campaigns

Design

Web development
Brand & identity
Marketing collateral
Presentations
Event signage & stands
Animations
Video production
Data visualizations, diagrams, animations

Technology is transforming every industry

Digital technologies are transforming all industries, helping them improve efficiencies, drive innovation, reduce costs, and ensure security. Buyers want to hear how technology can help them improve their business outcomes. However, the ecosystem involved in providing and delivering these solutions is complex, and communicating your message effectively to your target audience isn’t easy.

Why quality matters

Compelling content is essential in guiding potential buyers along their B2B purchasing journey. As these cycles get longer and competition for attention increases, you need to influence potential buyers from the very beginning and stay with them until they become customers.

Getting content cut-through: even if you operate in a niche, your audience is constantly bombarded with information, and you must compete for their attention. Reward your readers with well-written, engaging, on-message delivered through the right channels.

The challenge of Gen AI: with generative AI tools such as ChatGPT able to create low-quality content on demand, you need to ensure that your content resonates and is accurate. ChatGPT content is flawed and draws on existing content by its very nature. Creating original content is the key to differentiation.

Working with your team: you need to put more effort into being noticed. An active blogging program will help you get your company noticed and your executives a better profile. You need a dedicated writing team to help you coax stories out of your experts and publish consistently.

Account-based marketing: content is a vital part of ABM campaigns. It helps educate and nurture your prospects through the buying cycle. We can help you align your content plans with buyer personas and the buying cycle, and help you identify which content formats work best for your specific targets.