What we do

Educate, influence and nurture technology buyers

Turning complex ideas into compelling content

Futurity helps B2B tech brands to educate, influence and nurture senior technology executives. We create strategies and content for each stage of the buyer journey. By combining extensive sector experience, strategic marketing expertise and a team of outstanding content creatives, we help technology companies influence buying decisions. From the initial interaction to the final purchase, we deliver content that connects, converts, and drives action.

Strategic clarity

We align your marketing objectives with genuine customer challenges, developing messaging frameworks that truly resonate.

Performance-driven content

We create assets customized for every stage of the buyer journey, requiring minimal input from your subject matter experts.

End-to-end

Through our partner network of web developers, marketing automation, and PR, we offer a full stack of strategy, production and promotion.

Beyond the click: content that drives B2B decisions

Today’s buyers demand tangible proof of how your technology drives operational efficiency and controls costs. While high search volume (top-of-funnel) generates traffic, it doesn’t close deals. To progress, you need to earn trust with high-intent, mid- and bottom-funnel content.

Better content can make the difference. We create precise, buyer-aligned messaging and ‘how-to’ assets that effectively move prospects from interest to decisive action, ensuring your message reaches the critical decision-makers for maximum commercial impact.

Services

Strategy

We specialize in articulating your services as buyer-relevant content that accelerates decision-making through the entire funnel. Whether you are launching a new product, repositioning your offer, or scaling ABM, our strategic approach guarantees relevance, resonance, and demonstrable results.

Content marketing strategy
Content strategy
Competitor analysis
Messaging
Campaign planning
Content audit
Buyer personas
SEO/GEO research

Content

We craft stories that connect with your audience’s mindset, challenges, and decision criteria. This approach can transform attention into intent. Whether your goal is to educate, influence, or accelerate product adoption, our compelling narratives build trust and effectively drive desired action.

Reports, whitepapers, ebooks, buyer guides
Annual reports, ESG reports, and corporate relations
Executive blogs & PR
Videos, animations and infographics
Webinars & customer value propositions
Sales enablement inc. fact sheets, brochures, emails
Case studies & use cases
Targeted assets for ABM or 1-to-few campaigns

Action

Mid-funnel is where momentum fades. We help you re-energize buyer journeys with content distribution through our strategic partners Mustard PR and Transcend Marketing. Together, we offer PR, corporate communications, account-based marketing (ABM), organic search, content syndication and digital advertising.

PR
ABM
PPC
SEO & GEO
Email automation
Event planning

Industry expertise

Digital technologies are transforming all industries, helping them improve efficiencies, drive innovation, reduce costs, and ensure security. Buyers want to hear how technology can help them improve their business outcomes. The ecosystem that provides and delivers these solutions is complex, so communicating your message effectively to your target audience isn’t easy.

Futurity has domain expertise in various industry sectors, including telecoms, manufacturing, automotive, pharma, aviation, logistics, legal, finance, retail and health.