Creative content for B2B technology firms
Our expertise in content marketing for B2B technology businesses dates back to 2002, positioning us at the forefront of the industry. We specialize in producing premium quality, precise, and engaging content that enables major tech brands and start-ups to communicate more effectively with their target audience. Our full range of content services spans planning, creation, and execution, covering digital, social, brand, sales support, and media relations campaigns. Our work effectively drives demand, generates leads, reinforces brand identity, and enhances customer retention.
13x Marketers who prioritize blogging efforts are 13x more likely to see positive ROI
43% of B2B marketers say blogging is their most important type of content
3x Content marketing gets three times more leads than paid search advertising
72% of marketers said that having a good content strategy was a major key to their success
Our approach involves partnering with you to gain a comprehensive understanding of your brand and business goals, enabling us to devise tailored content strategies. Utilizing data-driven insights, we craft a content plan that satisfies your unique requirements. Our services include:
- Content strategy: custom mapping of content, design, and distribution to meet your specific needs
- Content audits: comprehensive analysis of your existing content to identify gaps and areas for improvement
- Data-driven insights: leveraging insights from first & third-party internet data, social media, press clippings, keywords and Google Analytics
- Messaging: building a message house to keep messaging consistent across all campaigns and content formats
- Campaign planning: careful planning of content type and distribution channels to maximize the impact of your message.
With 20+ years of experience in content marketing and sales enablement, we create a wide range of content formats for different stages of the sales funnel, everything from LinkedIn ad copy to 50-page reports. Our in-house team of experienced business and technology writers and editors ensures we have total control over quality.
- Ebooks and white papers: use longer pieces to demonstrate thought leadership or offer practical advice
- Blogs & social media: opinions, listicles, interviews, advice plus social media support
- Case studies & use cases: customer stories are key part of the consideration process
- Animations & videos: demonstrate how your technology works in an easy-to-grasp visual manner
- Webinars & round tables: engage with your audience directly with webinars and associated content
- Sales enablement: presentations and marketing collateral to arm your sales force with compelling content to share with customers
Our design team comprises art direction, graphic design, animation and video production skills. We work within your brand guidelines to create engaging visual content, whether it’s for sharing on social media or keynote presentations at customer events.
- Presentations: we create attractive and compelling slides for sales meetings, internal training, keynotes and conferences
- Infographics & animations: we have produced over 200 infographics and animations, optimized for social media and digital marketing
- Sales collateral: we design brochures, emails, folders, case studies, whitepapers and event signage
- Videos: we film and produce a variety of videos including customer interviews, panels and social videos
- Web sites: we build campaign microsites and landing pages, and design eDMs
Our targeted promotional campaigns with measurable results can assist you in reaching your audience effectively. Our digital marketing services include:
- Digital marketing: we can create email marketing and newsletters through Campaign Monitor
- Search marketing: with our partners Transcend Marketing, we can create SEO and SEM campaigns utilizing Adwords, LinkedIn, Google Display
- Content syndication: we can help you manage content syndication with better intent data and content planning
- PR: working closely with partners, we can deliver UK and global campaigns including press release distribution, executive interviews, feature placement and event management
- Social selling: supporting you to promote your content through corporate social media accounts, social media training, and optimizing the use of LinkedIn
ARE YOU IN THE CONTENT DOLDRUMS?
We can help you find your way out
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