Expert content for technology businesses

We work with you to first understand both your brand and your business objectives, then create strategies based on the right content for your needs. We can design your content plan using data-driven insights from social media and other platforms. Our services in this area cover:

• Content strategy: mapping content, design and distribution to your specific requirements
• Content audits: we audit your existing content to perform a gap analysis
• Data driven insights: planning your content campaign based on what people are looking for or talking about on social media
• Messaging: building a message house to keep messaging consistent across all campaigns and content formats
• Campaign planning: we plan what type of content is required to get you message across, and how it should be distributed for maximum impact

With our in-house team of experienced IT writers and a network of specialists in diverse topics, we produce over 500 items of content a year, ranging from editorial to sales-oriented content, including

• Blogs & social media: opinions, listicles, interviews, advice plus social media support
• Ebooks and white papers: use longer pieces to demonstrate thought leadership or offer practical advice
• Case studies and use cases: customer stories are key part of the consideration process
• Animations & videos: demonstrate how your technology works in an easy to grasp visual manner
• Webinars: engage with your audience directly with webinars and associated content
• Sales enablement: presentations and marketing collateral to arm your sales force with compelling content to share with customers

Our design team comprises art direction, graphic design, animation and video production skills. Everyone has over 10 years experience of working with B2B brands and in leading agencies.

• Presentations: we create attractive and compelling slides for sales meetings, conferences and SlideShare
• Infographics & Animations: we have produced over 200 infographics and animations, optimized for social media and digital marketing
• Sales collateral: we design brochures, emails, folders, case studies, whitepapers and event signage
• Videos: we film and produce a variety of videos including customer interviews, panels and social videos
• Web sites: our developers can create WordPress microsites and HubSpot landing pages

We can help you get your content out to your audience with targeted promotional campaigns with measurable results.

• PR: working closely with partners, we can deliver UK and global campaigns including press release distribution, executive interviews, feature placement and event management
• Social: we can help you with the promotion of content through corporate social media accounts, social media training and better use of LinkedIn
• Digital marketing: we can create email marketing and newsletters through Campaign Monitor
• Search marketing: With our partners Transcend Marketing, we can create SEO and SEM campaigns utilizing Adwords, LinkedIn, Google Display and content syndication.