Vodafone Business were undergoing a major revamp of their global website. With a fresh design and new CMS, much of the content was contributed by different business units. While factually correct, Vodafone needed help with creating a consistent tone of voice across all these pages, which ranges from unified communications to IoT.
Working closely with Vodafone’s in-house content team, Futurity edited over 200 pages and wrote the entire Corporate section of the web site, on budget and within a 6 week period.
”It was essential we had a content partner that could understand the sectors we operate in and experience in delivering a lot of content in a very short space of time. Futurity exceeded our expectations on both counts. The content was engaging, relevant and simple to understand and has delivered strong results in our KPIs.”
Clare Frary, Digital Marketing Lead, Vodafone