Vodafone Business: web content

Vodafone Business were undergoing a major revamp of their global website. With a fresh design and new CMS, much of the content was contributed by different business units. While factually correct, Vodafone needed help with creating a consistent tone of voice across all these pages, which ranges from unified communications to IoT.

Working closely with Vodafone’s in-house content team, Futurity edited over 200 pages and wrote the entire Corporate section of the web site, on budget and within a 6 week period.

​​”It was essential we had a content partner that could understand the sectors we operate in and experience in delivering a lot of content in a very short space of time. Futurity exceeded our expectations on both counts.​ ​The content was engaging, relevant and simple to understand and has delivered strong results in our KPIs.​”

Clare Frary, Digital Marketing Lead, Vodafone​