NTT: thought leadership
Survey senior IT users about the state of shadow IT. Position NTT as thought-leaders in bi-modal IT.
Create and execute the Ministry of No campaign including:
- Commission European survey of CIOs and IT users;
- Produce report and infographic;
- UK media relations campaign;
- Build campaign landing page.
Report downloaded over 1000+ times and thousands of views of infographic. Articles placed in targeted publications inc. Information Age, Cloud Pro, ITProPortal, ZDNet, CRN, Cloud Computing News.