NTT: thought leadership

Brief

Survey senior IT users about the state of shadow IT. Position NTT as thought-leaders in bi-modal IT.

Solution

Create and execute the Ministry of No campaign including:

• Commission European survey of CIOs and IT users;
• Produce report and infographic;
• UK media relations campaign;
• Build campaign landing page.

Benefits

Report downloaded over 1000+ times and thousands of views of infographic. Articles placed in targeted publications inc. Information Age, Cloud Pro, ITProPortal, ZDNet, CRN, Cloud Computing News.