B2B tech marketers are under pressure to support sales by providing warm leads, buyer intent signals and create “pipeline velocity”. B2B intent data can support that work but only if marketers...
Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...
Many years ago in London someone came up with a scheme to ease urban overcrowding by proposing a two-lane pavement system for pedestrians. Ostensibly it was aimed at particularly busy shopping...
So where do we stand on wearable technology? It feels like a trend which will inevitably become mainstream and second nature to us, just as our smart mobile devices have done. It isn’t that long ago...
I’ve just got back from a nice, relaxing week beach holiday, my first for a few years – and while away I was struck by one of those cultural and technological shifts that come along from time to...
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