Insights

Read our insights blog for some sharp takes on the world of marketing and technology.

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To gate or not to gate: have we reached the end of the road for gated PDFs?

Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...

Customer communications: a little effort goes a long way

It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....

content marketing

Content marketing and the digital customer experience

Sep 1, 2015 | Marketing

Digital transformation and the digital customer experience (DCE) are two phrases that keep cropping up for us in our work at Futurity Media. There is a growing realisation that companies can’t treat...