Orange Business and Cisco Splunk wanted to show how observability and AIOps can help enterprises manage complex digital infrastructure across networks, cloud environments and security. We helped shape the campaign’s positioning and customer value propositions, then developed ebooks, brochures and blogs explaining how better visibility can help teams find and resolve problems faster.

The second phase of the campaign included creating thought-leadership assets for different vertical sectors, including manufacturing, automotive and pharmaceuticals, focusing on how observability can reduce downtime and improve resilience. We also created the supporting landing pages, ads and nurture emails.