NTT: thought leadership

Brief

Survey senior IT users about the state of shadow IT. Position NTT as thought-leaders in bi-modal IT.

Solution

Create and execute the Ministry of No campaign including:

Commission European survey of CIOs and IT users;
Produce report and infographic;
UK media relations campaign;
Build campaign landing page.

Benefits

Report downloaded over 1000+ times and thousands of views of infographic. Articles placed in targeted publications inc. Information Age, Cloud Pro, ITProPortal, ZDNet, CRN, Cloud Computing News.

← Gemalto: IoT thought leadership GMA: launch a new product & brand →

Create the ideal white paper in eight weeks [infographic]

12 tips for creating compelling technology white papers

New to ABM? Follow these 5 steps to drive complex sales [UPDATED]

← Gemalto: IoT thought leadership GMA: launch a new product & brand →

Latest work

View all

Orange Business: customer conference content

Orange Business Summit in Paris brought together customers from France and international markets for dozens of product launches and strategic announcements. We helped develop the narrative running...

Splunk & Orange Business: observability campaign

Orange Business and Cisco Splunk wanted to show how observability and AIOps can help enterprises manage complex digital infrastructure across networks, cloud environments and security. We helped...

Telstra: manufacturing IT/OT security awareness

Telstra International provides network and digital services to multinational businesses, with a strong presence in Asia Pacific. To understand the security challenges facing manufacturers as they...