Insights

Read our insights blog for some sharp takes on the world of marketing and technology.

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B2B intent data: are you targeting buyers who may not be ready to be targeted?

B2B tech marketers are under pressure to support sales by providing warm leads, buyer intent signals and create “pipeline velocity”. B2B intent data can support that work but only if marketers...

To gate or not to gate: have we reached the end of the road for gated PDFs?

Gated content, in the form of PDFs and other assets, has long been a staple of content marketing. But have changing user expectations and evolving tech habits made gated long-form content a thing of...