Avoid white paper pitfalls with our 12 top tips for success

“Are you struggling to write white papers that get your messages clearly across to customers and prospects?”

White papers are a business-to-business (B2B) marketing staple. But if you do it wrong, you might be doing more harm than good. If they’re long and boring, have the wrong level of detail, are too salesy, poorly written or shoddily designed, they won’t get read and you will miss a key marketing opportunity. In the worst-case scenario, you might even find yourself out of consideration in the buying cycle – indefinitely!

In this ebook, you’ll discover:

• how to pitch your message for these various readers
• how to convey complex technical messaging in a clear and comprehensible manner
• how to get all this information across in a punchy, engaging manner