Why content is important in the B2B buyer journey

Compelling content is essential in nudging potential buyers along their B2B purchasing journey. As these cycles get longer and longer and competition for eyeballs increases, it is essential that you can influence potential buyers from the very beginning and you stay with them until they become customers.

67% of the IT buyer’s journey is now done digitally

70% of the B2B buying cycle is completed before the prospect reaches out to sales

17 pieces of content for IT decision makers to inform purchase decisions

4 downloaded assets to put a brand on the shortlist

46% of content marketers don’t have time to create the content they need

60% of content markers say engaging storytelling is the key to effective content marketing

Understanding the customer journey

To attract prospects and close deals you need to provide content across the entire customer journey. In B2B, the journey can be broadly split into three phases: awareness, consideration, decision. We help you match messages and medium to each stage of the buyer journey. This will help you move from drip campaigns to true lead nurturing.

Our content marketing services

Content strategy

We can help you create an effective and sustainable content strategy that nurtures B2B customers through their buyer journey.

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Content production

From whitepapers to videos, our journalism heritage ensures that whatever medium we are working in, there is always a compelling story.

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Digital design

Our creative team designs ebooks, infographics, videos, animations, presentations and web sites – always on brand and with minimal fuss.

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Promotion

We use every channel including PR, digital advertising, social media, content syndication and email marketing to get your content to the target audience.

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Interested in generating more leads?

Then drop us a line. Let’s discuss how we can help you use content more effectively to drive new business.

Some Of Our Latest Work

Orange: outbound lead generation

Brief Support Orange Business Services’ lead generation campaigns by developing messaging and compelling content that...

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GMA: launch a new product & brand

Brief The Global M2M Association brings together some of the world’s leading M2M service providers. They needed a...

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NTT: thought leadership

Brief Survey senior IT users about the state of shadow IT. Position NTT as thought-leaders in bi-modal IT. Solution...

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CommScope: targeted EDMs

Brief CommScope required electronic direct mail (EDM) content that communicated its expertise, product offering or...

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Get in touch

Futurity Media Ltd
46A Church Street, London, EN2 6JU

Telephone (UK):  +44 (0) 20 8819 3212

Email: info@futuritymedia.com

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