Why content is important in the B2B buyer journey
Compelling content is essential in nudging potential buyers along their B2B purchasing journey. As these cycles get longer and longer and competition for eyeballs increases, it is essential that you can influence potential buyers from the very beginning and you stay with them until they become customers.
67% of the IT buyer’s journey is now done digitally
70% of the B2B buying cycle is completed before the prospect reaches out to sales
17 pieces of content for IT decision makers to inform purchase decisions
4 downloaded assets to put a brand on the shortlist
46% of content marketers don’t have time to create the content they need
60% of content markers say engaging storytelling is the key to effective content marketing
Understanding the customer journey
To attract prospects and close deals you need to provide content across the entire customer journey. In B2B, the journey can be broadly split into three phases: awareness, consideration, decision. We help you match messages and medium to each stage of the buyer journey. This will help you move from drip campaigns to true lead nurturing.
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