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B2B marketers typically want to segment their audience into vertical industries, grouping together clusters of companies that have similar pain points and desires, and which they can then feed with...
There's no question that vendors of marketing automation software are very good at selling their wares. Forrester estimates that by 2023, the global marketing automation market will surpass $25...
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical...
Communications have changed dramatically over the past few years, people get their news from a multitude of sources and journalists are expected to wear many hats. Everyone is jostling to get their...
The much talked about European Union (EU) General Data Protection Regulation (GDPR) is coming into effect on 25 May 2018 and will apply to the UK, despite Brexit. It marks a milestone in data...
The latest buzz word, ‘smarketing’, is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits. All too often sales and...
Having established that an executive communications campaign is something that will add value to your marketing efforts, naturally you then want to make sure you do it right. The Content Marketing...
You’ve done your research and got your technology and business plan/finance together. You know you have a unique solution that will make a positive difference to the industries you are focused on....
From voice-powered personal assistants like Siri to connected cars - AI is changing our lives. And it is about to revolutionize B2B marketing. But do you really know what this big disruptor is...
The white elephant in the room when it comes to digital marketing is measuring the effectiveness of content. Is it even possible to calculate an ROI on a blog, press release, infographic or...
By transforming a simple content list into a content audit, you gain a really powerful tool in understanding how your website ticks and what content hooks in an audience and what is left out to dry....
As the dizzying array of martech platforms begin to dominate B2B marketing, we’ve found our clients increasingly ask us to help them understand an implement automated content marketing campaigns....
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