In the final blog of our blog writing series we look at choosing what to write about, and how to integrate storytelling techniques into your blogs to make them more compelling.
Four great story structures for blog posts
We take a look at four of the most popular blog story structures: inverted pyramid, interviews, how-to, and list-based posts.
Eight rules for writing better blogs
In today’s attention economy, you have seconds to convince readers to pay attention to your writing. We suggest 8 rules for writing better blogs.
Maximizing your assets: CEO and top exec personal brands are good for business
C-level personal branding is a marketing tactic that many tech companies continue to take for granted. It should not be overlooked: in the age of influencers, your CEO and other top executives can be huge advocates for your brand.
LinkedIn blogging: best practices for success
A well-planned executive blogging campaign can add significant value to your marketing effort.
Should corporate bloggers use LinkedIn Pulse?
LinkedIn Pulse is a good way to extend your content’s reach, amplify your message and gain a new audience.
Get your CEO (and senior execs) blogging
Business blogging should it be on the ‘to do’ list of all senior management, establishing them as social influencers and providing a clear vision of the company.
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