Advice Archives - Futurity Media

ABM making waves in B2B tech marketing

5 Oct, 2018 | Marketing

Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately.

Hitting the sweet spot with vertical marketing

30 May, 2018 | Marketing

Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical strategy that needs to involve the entire organisation.

Why thought leadership matters… and how to build it

16 Oct, 2017 | Marketing

You have a unique solution that will make a positive difference to the industries you are focused on. How do you get people to listen to you?

Why content audits are a must do

13 Feb, 2017 | Marketing

Content audits give you a powerful tool in understanding how your website ticks and what content hooks in an audience.

The IoT business needs (thought) leaders to succeed

23 Nov, 2016 | Marketing

It’s our belief that the essence of thought leadership is explaining complex topics in simple, engaging ways

Effective marketing starts with ‘M’ for messaging

22 Nov, 2016 | Marketing

Putting clear and accurate messaging in place before kicking off a marketing project helps you make sure you can reach your goal with the minimum fuss.

Why the tech industry needs content marketing

28 Oct, 2016 | Marketing

Content marketing is about giving something valuable, educational and entertaining to your audience in order to get valuable feedback and brand loyalty in return.