Marketers need to look at new ways of engaging with customers and building long-lasting relationships. One of these is social selling, built around people’s continued focus on social media.
Maximizing your assets: CEO and top exec personal brands are good for business
C-level personal branding is a marketing tactic that many tech companies continue to take for granted. It should not be overlooked: in the age of influencers, your CEO and other top executives can be huge advocates for your brand.
ABM making waves in B2B tech marketing
Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately.
Hitting the sweet spot with vertical marketing
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical strategy that needs to involve the entire organisation.
Why thought leadership matters… and how to build it
You have a unique solution that will make a positive difference to the industries you are focused on. How do you get people to listen to you?
Why content audits are a must do
Content audits give you a powerful tool in understanding how your website ticks and what content hooks in an audience.
The IoT business needs (thought) leaders to succeed
It’s our belief that the essence of thought leadership is explaining complex topics in simple, engaging ways
Effective marketing starts with ‘M’ for messaging
Putting clear and accurate messaging in place before kicking off a marketing project helps you make sure you can reach your goal with the minimum fuss.
Why the tech industry needs content marketing
Content marketing is about giving something valuable, educational and entertaining to your audience in order to get valuable feedback and brand loyalty in return.
The slope of enlightenment: infographic as elevator pitch
The infographic is a 60 second ‘elevator pitch’: grab the audience’s attention, massage their minds and leave them wanting to know more.
Is it time to re-think the retainer?
Retainers are the most common form of engagement in PR and rightly so. But are they the most efficient?
What are successful email subject lines?
Email subject lines play a massive role in helping drive up (or bring down!) open rates. Simplicity is the best approach.
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