White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business. We have put together 12 tips to ensure that your white paper...
People are buying differently today, such as tapping their social media network for recommendations and reading expert reviews online. This has forced marketers to look at new ways of engaging with...
Intent data can be a valuable tool that makes your ABM activities more effective. But what is it in the real world, and how do you use it without annoying or upsetting the people you want to buy...
It’s easy to take existing customers for granted. They tend to fly a little below your radar. They’re usually repeat purchasers and are generally happy, if not vocally ecstatic, with your company....
Intent data can be a useful way to support your ABM activities. Research has found that as many as 59% of B2B marketers now use intent monitoring tools to support and power ABM efforts, ahead of...
Buyer personas are key to an account-based marketing (ABM) strategy. They help you focus on the pain points your targets are experiencing and give you more power to develop target accounts. Done...
A successful enterprise technology purchase is “one that meets the expectations of stakeholders in delivering against the use cases for which it was bought,” according to Gartner. But with buyers’...
Account-based marketing (ABM) continues to go from strength to strength, delivering results that traditional B2B marketing techniques cannot. B2B marketers now place ABM front and center when...
![New to ABM? Follow these 5 steps to drive complex sales [UPDATED]](https://www.futuritymedia.com/wp-content/uploads/2023/04/shutterstock_1225782988.jpg)
Account-based marketing (ABM) is a powerful tool that can help you identify, develop, and engage continuously with all your customers and give them a personalized experience with your company....
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