How do you as a vendor go about understanding the enterprise IT buying process and what marketing tactics can you employ?
Data can be tricky. Survey bias can lead to ineffective product development and marketing campaigns. Find out how to gather accurate data and use these insights to create effective marketing campaigns for your tech company.
The secret to creating engaging and impactful content in B2B tech marketing is meeting consumers’ demand for information. Put a focus on industry expertise in your content rather than product information or branded content.
B2B marketers typically want to segment their audience into vertical industries, grouping together...