ABM allows marketers to develop a continuing conversation with customers and engage with them more often and consistently. This matters as the B2B sales cycle gets more complex and has more people involved.
New to ABM? Follow these 5 steps to drive complex sales
Account-based marketing (ABM) is a powerful tool that can help you identify, develop, and engage continuously with all your customers and give them a personalized experience with your company. Follow these 5 steps to create an ABM strategy that empowers your business and sets you apart.
More than ever, businesses need to support their supplier ecosystem
The big problems we all face today show the challenges our customers, partners, employees, suppliers, family and friends face fly far above artificial barriers.
Business continuity at Futurity
In the coming weeks, you will have new objectives, and your customers will be facing different business challenges. We’ll be here to help you get your stories out there and ensure the messages resonate.
Bigger is better. Why your blog posts need to be longer, much longer
Guide to writing longer blogs. How and why you should consider 2000 words to be the benchmark in your B2B blogs.
How to use data-driven insights to improve market orientation
Data can be tricky. Survey bias can lead to ineffective product development and marketing campaigns. Find out how to gather accurate data and use these insights to create effective marketing campaigns for your tech company.
Don’t focus on the product features, tell a compelling story
The secret to creating engaging and impactful content in B2B tech marketing is meeting consumers’ demand for information. Put a focus on industry expertise in your content rather than product information or branded content.
How do you influence enterprise IT procurement decisions?
How do you as a vendor go about understanding the enterprise IT buying process and what marketing tactics can you employ?
Missing the target: have you gone overboard on customer segmentation?
B2B marketers typically want to segment their audience into vertical industries, grouping together...
The problem with marketing automation
Marketing automation presents many challenges to be overcome, and if you do not have the infrastructure within your company to address them, you may find your marketing automation investment does not deliver the returns you were expecting.
Get in touch
Futurity Media
37B Seaford Road, Enfield, EN1 1NS
Telephone (UK):Â +44 (0)20 3161 3995
Email: [email protected]
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