In the final blog of our blog writing series we look at choosing what to write about, and how to integrate storytelling techniques into your blogs to make them more compelling.
Four great story structures for blog posts
We take a look at four of the most popular blog story structures: inverted pyramid, interviews, how-to, and list-based posts.
Eight rules for writing better blogs
In today’s attention economy, you have seconds to convince readers to pay attention to your writing. We suggest 8 rules for writing better blogs.
Reimagining B2B marketing for the new normal
By consistently working closely with sales teams and content experts, CMOs can help companies create individual, lasting relationships with customers.
12 tips for creating compelling technology white papers
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business.
How NOT to write a white paper
White papers are a business-to-business (B2B) marketing staple. But if you do it wrong, you might be doing more harm than good. We take an in-depth look at the pitfalls to avoid.
Create the ideal white paper in eight weeks [infographic]
This infographic will help explain the process, stages and typical time to required to creating a white paper.
Successful social selling demands excellent content
Marketers need to look at new ways of engaging with customers and building long-lasting relationships. One of these is social selling, built around people’s continued focus on social media.
Maximizing your assets: CEO and top exec personal brands are good for business
C-level personal branding is a marketing tactic that many tech companies continue to take for granted. It should not be overlooked: in the age of influencers, your CEO and other top executives can be huge advocates for your brand.
ABM making waves in B2B tech marketing
Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately.
Hitting the sweet spot with vertical marketing
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical strategy that needs to involve the entire organisation.
How relevant is the press release in the digital age?
With so many journalists using social media as a source for stories, is the press release still important?
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