Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately.
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical strategy that needs to involve the entire organisation.
With so many journalists using social media as a source for stories, is the press release still important?
You have a unique solution that will make a positive difference to the industries you are focused on. How do you get people to listen to you?
How do we make all this new marketing analytics and automation actually drive demand generation?