By consistently working closely with sales teams and content experts, CMOs can help companies create individual, lasting relationships with customers.
White papers are still a valuable part of the B2B content marketing mix as an essential source of information on technology and business.
This infographic will help explain the process, stages and typical time to required to creating a white paper.
Marketers need to look at new ways of engaging with customers and building long-lasting relationships. One of these is social selling, built around people’s continued focus on social media.
C-level personal branding is a marketing tactic that many tech companies continue to take for granted. It should not be overlooked: in the age of influencers, your CEO and other top executives can be huge advocates for your brand.
Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical strategy that needs to involve the entire organisation.
With so many journalists using social media as a source for stories, is the press release still important?