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Futurity Media

How NOT to write a white paper

White papers are a business-to-business (B2B) marketing staple. But if you do it wrong, you might be doing more harm than good. We take an in-depth look at the pitfalls to avoid.

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Hitting the sweet spot with vertical marketing

Over the 15 years that we have been helping tech businesses with marketing content, vertical marketing is a theme that comes and goes regularly. However, marketing is only one part of a vertical strategy that needs to involve the entire organisation.

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Futurity Media Ltd
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Telephone (UK):  +44 (0) 20 8819 3212

Email: info@futuritymedia.com

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