Social media has transformed the way that businesses engage with their customers and staff. It is even proving to be a useful tool for lead generation.
But there is a bewildering array of platforms and techniques to learn – from the largest networks such as Twitter, Facebook and LinkedIn to media-specific communities such as SlideShare (for presentations), Tumblr (for photoblogging), Visual.ly (for infographics) and Audioboo (for audio recordings).
We can help you identify the correct platform for your messages and guide your staff in how to use social media effectively. We provide content, support, advice, training, design and outreach to ensure you make your mark in social. Our experienced team of social media professionals range from live bloggers to trainers who can help you create and execute your social media strategy.
Our world-class journalists can provide independent insight and news analysis for your blogs. Alternatively we can support your experts by putting their words into text. And our team of professional journalists are available to attend conferences and industry events to live blog from the exhibition floor or plenary room. We can help raise the profile of events by publishing on the fly and utilising Twitter to gain new audience. Coupled with our infographics service, we can make your blog stand out in a noisy world.
Every blog needs a good editor: from blogger recruitment to managing comments, you may need a good editor who can develop a constant stream of planned articles and ad-hoc content from events and conferences.
Social media & blogging training
Your experts may have the ideas but not the confidence or skills to build up and maintain their social media profiles. We can give them professional-level skills in blogging and social media, and train them how to think creatively.
Social media monitoring
Utilizing powerful listening tools, we analyse sentiment about your business and specified keywords. This will be useful in reporting the efficacy of your blogs and also to identify the right influencer to outreach.
Blogs, infographics, online surveys and reports typically need to be promoted before they can go viral. We can help get this started by outreach to targeted lists of bloggers and influential social media users.
- Community management
- Social media monitoring
- Blogger relations