Futurity Media

Marketing Services

We offer a wide range of strategic and tactical marketing services, including creating messaging and marketing collateral

We can help you formulate your marketing strategy, keep your messaging consistent across different media or regions and help you produce the highest quality marketing materials to support any campaign.

Marketing strategy

Surveys, competitive intelligence, market sizing – do you need some support to prove that your company is heading in the right direction? We can help you develop a marketing strategy that pitches your products properly and reinforces your messages for your target audience.

Messaging

Messaging needs to be consistent throughout your communications: with the press, with customers, and with staff. We can help you ensure that you deliver a consistent message about your brand, your products/services, and marketplace through all communications channels.

Marketing collateral

We have extensive experience of creating fact sheets, brochures, corporate boilerplates, mailshots and other marketing collateral. Our advice is to focus on the business benefits of your products because a list of bullets describing product specs will not sell anything. Look at these examples of effective marketing collateral for Telecity and Orange Business Services.

Web and email content

Web sites are the most common customer touch point for technology companies. To ensure that you attract customers and targets to your site, and sell your solutions effectively, your content needs to be compelling to stand out from the noise. We have a considerable experience in digital content and can help you to optimise your site for search engines, while ensuring the site is sticky. We can also help you improve your open and click-through rates for email-based lead generation by employing best practice in email writing. To see an example of a recent web site re-write, check out the new TelecityGroup site.