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Customer Communications

We can help you create quality communications that deliver your message directly to customers.

With the number of potential media outlets dwindling, it can be increasingly hard to get your message into the business and trade press. Avoid the middleman with our extensive range of customer communications services.

Customer communications & newsletters

Communicating directly with customers ensures that you no longer have to rely on the media to get your message out. Customer newsletters can be lower cost than advertising and PR and we ensure that your brand and messages are upheld. Our advice: give the reader something back with genuinely interesting articles about their industry. For an example of a successful quarterly print newsletter, check out Real Times and for an email newsletter, check out Enterprise Briefing both created for Orange Business Services.

Corporate blogs

Blogs are a great way to reach out to new audiences, but require a completely different approach to other customer communications. Why not talk to us for advice on what makes compelling content and how you can make the most of social networking (Twitter, LinkedIn, Yammer, Posterous) to publicise your blogs. Remember that blogging has its own unique, personalised language: sales pitches will not work. This example, Orange Business Live, is an award-winning example.

Case study & customer reference

Everyone likes to see technology being used rather than just talked about. Customer references are gold dust and can take a considerable amount of nurturing to ensure they are published in print, in video and in presentation formats. We can research, write and design compelling print case studies, and script and interview customers for video case studies. Check out these examples: Stelera Wireless and Wana.

White papers, industry research & reports

If being recognised as an industry leader is essential for your market positioning, then white papers and industry reports should be a key part of your marketing arsenal. We can work with your technical experts and external agencies to create thought-leadership articles, positioning papers and industry surveys. Check out this example on WAN optimisation or this annual review.

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