NTT: thought leadership

Survey, report and campaign to strengthen position in cloud computing




Survey senior IT users about the state of shadow IT. Position NTT as thought-leaders in bi-modal IT.


Create and execute the Ministry of No campaign including:

  • Commission European survey of CIOs and IT users;
  • Produce report and infographic;
  • UK media relations campaign;
  • Build campaign landing page.


Report downloaded over 1000+ times and thousands of views of infographic. Articles placed in targeted publications inc. Information Age, Cloud Pro, ITProPortal, ZDNet, CRN, Cloud Computing News.