The latest buzz word, ‘smarketing’, is all about better aligning sales and marketing to improve communication and performance to create more leads and increase profits. All too often sales and...
Insights
Read our insights blog for some sharp takes on the world of marketing and technology. Insights postsFeatured
Insights
Four great story structures for blog posts
Continuing our blog writing series, we take a look at four of the most popular blog story structures that you can use. We examine inverted pyramid, interviews, how-to, and list-based posts in...
Eight rules for writing better blogs
In today’s attention economy, you have seconds to convince readers to pay attention to your writing. First, you need an attention-grabbing title, such as “Eight rules for writing better blogs”, once...
Reimagining B2B marketing for the new normal
The pandemic has significantly changed the way buyers and sellers interact. Customer behavior has changed, and digital interactions have become the norm. Sales now needs marketing’s support more...
More than ever, businesses need to support their supplier ecosystem
Pandemics don’t carry passports. Crop failure, extreme weather patterns and the coronavirus are bigger than political or administrative borders. Walls won’t protect you. Walls are tempting, of...
Business continuity at Futurity
My email and social media feed is full of companies using the Coronavirus crisis to champion their collaboration, conferencing or task management tools that enable people to work from home. There's...
Bigger is better. Why your blog posts need to be longer, much longer
So how long should a blog be to increase search engine optimization (SEO) and user interaction? The debate on short and punchy versus in-depth, value add continues – but there is some consensus that...
Create the ideal white paper in eight weeks [infographic]
In 20 years of content creation, we have been asked many times how long it takes to produce a white paper. To help explain the process and typical time required we created this infographic that...
Maximizing your assets: CEO and top exec personal brands are good for business
As much as 44% of a company’s market value can be attributed to the reputation of an organization’s CEO. However, not every company has recognized the potential of their CEO and other top executives...
How to use data-driven insights to improve market orientation
Market orientation is a marketing philosophy that put consumers at the heart of marketing. It is all about creating products and marketing materials based on the needs and desires of customers....
Don’t focus on the product features, tell a compelling story
Content marketing presents challenges in any industry but especially in B2B technology. The hours spent creating, distributing and measuring content while trying to educate an audience about complex...
How do you influence enterprise IT procurement decisions?
According to the CIO Tech Poll: Tech Priorities 2019 survey, 57% of CIOs expect their technology budgets to increase over the next 12 months, a growth that is pretty consistent with the last 6 or7...
ABM making waves in B2B tech marketing
Account-based marketing is growing in popularity in the business-to-business (B2B) tech industry, as vendors and service providers look to target their sales and marketing efforts more accurately....
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